A library of work.
A running feed of the video and image ads we've made for founder-led brands: organic content that builds community, and paid campaigns built to grow the business.
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Sam's Crab Mac & Cheese.
a love letter to the Ballard & Fremont markets
Sam's is a Seattle farmers market staple, slinging crab mac at the Ballard and Fremont Sunday Markets. We built an organic social strategy around the people behind the pot: founder voice, employee cameos, regulars in line, and the quiet chaos of a market morning.
Less polished food porn, more day-in-the-life. Founder-led talking videos, voiceover storytelling Reels, giveaway mechanics, and behind-the-scenes moments built for the scroll and grounded in local culture.
Role
- Organic social strategy
- Short-form video direction
- Content ideation & scripting
- Community storytelling
- Reels growth strategy
- Giveaway campaign execution
- Audience engagement
- Reporting & analytics
Last 90 days
The approach
Authentic founder storytelling, Seattle farmers market culture, close-up food visuals, humor, and community interaction. Real life at the market, not staged content.
Content formats
Day-in-the-life Reels, cooking and process videos, giveaway campaigns, employee interviews, voiceover storytelling, founder-led talking videos, and behind-the-scenes market content.
"Community-first storytelling and viral local food content; nearly 100K views and 2,500+ engagements in 90 days, without losing the personality that made the brand."
Ads in the wild
- 352
- Likes
- 48
- Comments
- 209
- Shares
- 5
- Reposts
- 216
- Likes
- 11
- Comments
- 49
- Shares
- 3
- Reposts
- 74
- Likes
- 4
- Comments
- 0
- Shares
- 1
- Repost
STATE The Label.
a slow-fashion world worth showing up for
Founder-led content for Adrienne and the STATE team: product stories, brand films, and fit-focused Reels cut to bring the label's color, craft, and point of view to the scroll.
Ads in the wild
- 1,790
- Likes
- 24
- Comments
- 93
- Shares
- 5
- Reposts
- 522
- Likes
- 11
- Comments
- 37
- Shares
- 4
- Reposts
- 266
- Likes
- 11
- Comments
- 11
- Shares
- 0
- Reposts
- 228
- Likes
- 7
- Comments
- 6
- Shares
- 0
- Reposts